The Partnership team knows color is one of the most powerful ways to communicate. We also know the answer to the question “What colors are hot?” is complex and influenced by economic, social and political events. And that this answer changes with every season.
So where can marketers turn for a glimpse into what colors are hot and what are not? Fortunately, Pantone® – the global authority on color and color standards provides us with the answers via their seasonal Fashion Color Report. These reports are based on surveys conducted during New York Fashion Week and include representations of the most popular colors.
What colors are hot in the spring of 2010? According to Leatrice Eiseman, executive director of Pantone Color Institute, “Yellow has made its mark on fashion and spring will further this trend with gleaming Aurora. Reminiscent of the first glimpse of yellow as the sun begins to rise over the horizon, this shimmering, slightly greenish yellow adds a bold infusion.”
Nicole Fischelis, Fashion Director for Macy’s, commented on the importance of color, “While they may be more selective in their purchases right now, people still want to be excited and inspired by fashion. Color is arguably one of the most essential elements each season as it triggers the emotional ‘buy me’ reaction!”
So when you need to know what colors are hot you can consult an expert using Pantone’s Fashion Color Report. Click here for the Pantone Fashion Color Report Spring ‘10.